Online consumers in Britain are satisfied with their internet access, despite UK speeds being slower than those in other developed countries, it has been revealed.
Commenting on research carried out by telecommunications regulator Ofcom, Rupert Wood, principal analyst at IT support group Analysys Mason, stated that people generally understand the limitations of the service they are buying.
He added the research found that just nine per cent of respondents expressed overall dissatisfaction with their broadband service, despite findings that the average broadband speed is below the average maximum available across the UK.
Mr Wood concluded: “What this survey shows above all else is that, so long as people are aware of what they are buying, supply to a large extent informs demand and that the two are in truth substantially aligned.”
Earlier this week, technology advice website broadband.co.uk claimed Ofcom can play an important role in helping to ensure good customer service practices are maintained across the telecommunications industry.
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